Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in here a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
Some free services may offer lower-quality content.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.